In today’s business world, the power of employee advocacy can’t be underestimated.

As businesses strive to remain competitive, they need to find new and innovative ways to level up their game. And one of the most effective ways to do this is by harnessing the power of employee advocacy.

Employee advocacy is all about empowering employees to be advocates for their employer’s brand. By doing so, businesses can tap into a powerful marketing channel that can help them reach new audiences and drive growth.

What Is Employee Advocacy

Employee advocacy is the act of employees promoting their employer’s brand, products, or services to their personal networks. It’s a way to get your employees to become brand ambassadors and share your content with their personal networks.

In the social media age, employee advocacy has become a powerful tool for businesses to reach new audiences and build trust with potential customers.

There are many benefits of employee advocacy, both for the employees themselves and for the company. Employees who participate in employee advocacy can see an increase in their own social media reach and engagement. This can lead to more opportunities for networking and career advancement. Also, employees who are advocates for the company are more likely to be passionate and engaged with their work, which can lead to better job performance.

Employee advocacy is a win-win for both employees and employers. Employees get the chance to boost their own careers while also helping to promote the company while the company gets the benefit of a more engaged and passionate workforce.

When done right, employee advocacy can be a powerful tool for businesses to reach their business goals.

Here are some of the key benefits of employee advocacy:

1. Attract and Retain Top Talent

When prospective employees are considering whether to accept a job offer, they will often research the company online to get a better sense of what it’s like to work there.

If they see that current and former employees have positive things to say about the company, it will make the company more attractive to them.

In addition, when employees are happy with their job and feel like they are part of a positive workplace culture, they are less likely to look for new opportunities elsewhere.

2. Build Brand Awareness

When employees share positive content about their employer on social media and other channels, it helps to build brand awareness and credibility.

People are more likely to trust recommendations from people they know and respect, so when employees share their positive experiences, it can have a big impact.

3. Boost Employee Engagement

Employee advocacy can also help to boost employee engagement.

When employees feel like they are part of a positive workplace culture and are proud of the company they work for, they are more likely to be engaged in their work and committed to their employer.

4. Increase Employee Satisfaction

Employee advocacy can also lead to increased employee satisfaction.

When employees feel like their voices are being heard and that their employer is supportive of their positive online activity, they are more likely to be satisfied with their job.

5. Enhance Company Reputation

Finally, employee advocacy can help to enhance a company’s reputation.

When current and former employees speak positively about their experiences, it can help to improve the way the company is perceived by the public.

Overall, employee advocacy can be a powerful tool to help attract and retain top talent, build brand awareness, and boost employee engagement.

If you’re looking for ways to improve your company’s online presence, consider implementing an employee advocacy program.


Employee advocacy is a powerful tool that can help businesses reach new audiences, build trust with potential customers, and save time and money on marketing and advertising efforts. If your business is not currently utilizing employee advocacy, it may be worth considering doing so.

At Gwizhii Institute of Learning, we offer corporate education and training to help businesses leverage employee advocacy to reach new heights. We provide customized programs that teach employees how to effectively advocate for their company and its products or services. In addition, we also offer consultation services to help businesses develop and implement employee advocacy programs. Let us help you harness the power of employee advocacy! Contact us today to get started!